The Tourism & Hospitality sector has the potential to employ millions of young people on the African continent. It could provide youth with decent jobs and the opportunity to grow personally and professionally – but only if done right. Unfortunately, tourism & hospitality are often considered a last resort. Many young people working in the lower ranks of the sector, therefore do not consider it as a long-term career path. One of the factors that contributes to this situation is the lack of relevant and high quality training opportunities across the continent that focus on practical skills that are relevant for the sector.

Ukarimu, a Swahili word for ‘hospitality’, was developed in 2019 to solve exactly that problem: we aim to make relevant tourism & hospitality training materials freely accessible to anyone with an interest in preparing young people in Africa for a great career in the tourism & hospitality industry!